Why do you tell yourself you can't do it? Because you draw a figurative box around the idea of who you should be, what you should do, and how you should look, act, or feel. You build this expectation of who you are for yourself and everyone around you. But why? Why can’t you wear red lipstick? Why can’t you show up in stilettos? Why can’t you dress that way? Why can’t you act like that? Why can’t you do that alone? Because you put yourself in a box. The truth is, if you break down your own walls, you can be whoever you want. Your real answer should be why not?

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Welcome to 1927. We aren’t just a beauty brand, we’re here to help you defy your own expectations.